Aptilon, Broadreach Form Partnership

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Aptilon, Boston, a provider of business-to-business e-marketing solutions for the pharmaceutical and medical device industries, and Broadreach, Philadelphia, an Internet Professional Services firm focused on delivering BTB e-business solutions to Fortune 1000 companies, yesterday announced that they had formed a partnership to provide pharmaceutical and medical device marketers with e-commerce strategies.

The two will provide marketers with up-front situation analysis and make specific product recommendations based on key findings. Broadreach is also going to help customize Aptilon's product offering based on each customer's needs. Since both focus on providing products that are custom-designed for the health care industry they will be able to implement their products and services quickly allowing health care marketers to test current e-commerce strategies as well as continually fine-tune other programs.

The Aptilon Health e-Marketing Suite is made up of several products that personalize health care marketers' online interactions with customers. The software is integrated with marketers' Web sites and gives them the ability to track individual customers' needs and preferences, continually improving and enhancing visitor profiles, and provide customers with tailored information and product recommendations in real-time. Broadreach enables marketers to align online and offline sales and marketing efforts.

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