Aptilon, Broadreach Form Partnership

Share this content:
Aptilon, Boston, a provider of business-to-business e-marketing solutions for the pharmaceutical and medical device industries, and Broadreach, Philadelphia, an Internet Professional Services firm focused on delivering BTB e-business solutions to Fortune 1000 companies, yesterday announced that they had formed a partnership to provide pharmaceutical and medical device marketers with e-commerce strategies.

The two will provide marketers with up-front situation analysis and make specific product recommendations based on key findings. Broadreach is also going to help customize Aptilon's product offering based on each customer's needs. Since both focus on providing products that are custom-designed for the health care industry they will be able to implement their products and services quickly allowing health care marketers to test current e-commerce strategies as well as continually fine-tune other programs.

The Aptilon Health e-Marketing Suite is made up of several products that personalize health care marketers' online interactions with customers. The software is integrated with marketers' Web sites and gives them the ability to track individual customers' needs and preferences, continually improving and enhancing visitor profiles, and provide customers with tailored information and product recommendations in real-time. Broadreach enables marketers to align online and offline sales and marketing efforts.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above