AOL's Platform-A debuts mobile ad platform
AOL has debuted a mobile third-party ad-serving platform through Third Screen Media, Platform-A's mobile ad-serving platform and network.
Through the new offering, Platform-A will offer mobile publishers the ability to sell ads on multiple ad networks. The new mobile offering allows publishers to partition inventory to dictate how they want their inventory distributed across these networks.
AOL acquired Third Screen Media just more than a year ago and made it part of Platform-A. It also offers the Third Screen Media Mobile AdServing Platform, on which advertisers, publishers and mobile phone carriers can access mobile ad inventory for the buying and selling of mobile advertising in WAP, video, SMS/MMS and downloadable applications.