AOL names Greg Coleman president of Platform-A

Share this content:

AOL has named Greg Coleman president of its online ad platform, Platform-A, in an effort to expand display sales across its ad and programming networks.

Coleman, who previously served as president and CEO of startup search and ad targeting firm NetSeer, replaces former president Lynda Clazirio. He will report to AOL president and COO Ron Grant. With more than 25 years of media and sales experience, Coleman also had earlier served as head of global sales at Yahoo.

“Greg's a seasoned sales pro who understands that online brand building is the next frontier in digital advertising and that whoever can deliver marketers measurably improved branding online will be positioned for long-term success,” said Randy Falco, AOL's chairman and CEO, in a statement.

Platform-A is one of AOL's three core online businesses. The others are the recently launched Media Glow, its online publishing business unit, and People Networks, its social media arm that includes Bebo and AIM.

“I thought long and hard about jumping back into the media and sales world,” Coleman said in a statement. “Platform-A's reach, combined with the incredible growth of AOL's MediaGlow and the potential of its social media business, gives us a strong platform for advertisers to build brands that really perform online.”

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above