AOL, Google expand search partnership to mobile, YouTube

Share this content:

Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.

The companies said in a statement that Google will provide AOL with enhancements to its search products, as well as ad formats. AOL's video content also will begin to appear on YouTube as a result of the deal.

Eric Schmidt, chairman and CEO of Google, said in a statement that video and mobile “are now at the heart of users' online experiences and at the core of both our businesses.” His counterpart at AOL, Tim Armstrong, said in a statement that “all aspects of our partnership will be improved by this deal.”

Google currently provides AOL with search services for its content network and properties, in exchange for a revenue-sharing agreement, in a deal in place since 2002.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above