An Intro to Programmatic Marketing

Share this content:

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

In this brief video Winterberry Group's senior managing director, Bruce Biegel, explains that the concept is not exactly new. Rather, Biegel explains, programmatic's roots—with the automation of marketing processes and the emergence of biddable inventory—evolved from search to the display world, and is growing to eventually impact other formats, as well.

For more information programmatic marketing and its likely evolution, look for Winterberry Group and the IAB's latest research report, Programmatic Everywhere: Data Technology and the Future of Audience Engagement.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here