An Epitaph for Self-Centered Companies

Share this content:
There is a great quote in the front-page story from the chief marketing officer at Experian ("Marketers Tell Their Side at House Privacy Hearing," July 30).


She is quoted as saying, "With all due respect, marketers don't care who you are as an individual." Girl got that right! And more's the pity! Nevertheless, it is a great epitaph for the self-centered companies that will not be here in a few more years.


James W. Taylor, Managing director, Innovative Management Development Co., Laguna Beach, CA,


drjwtaylor@surfcity.net



Editor's note: In fairness to Experian, the chief marketing officer was talking about the issue of gathering personal information, not customer service.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above