American Express Expands Marketing on AOL Properties

Share this content:
AOL Time Warner and American Express will form a marketing alliance to promote American Express products across AOL Time Warner properties, the companies said yesterday.

Through the partnership, the companies said, they will develop content and distribution channels for American Express marketing and advertising initiatives across AOL Time Warner media properties including Turner television networks, Time Inc. publications, Warner Music Group and America Online and AOL Time Warner interactive brands. Television ads will appear on CNN, TNT and TBS Superstation. Print ads will run in Fortune, Money, Time and People, and online ads will be seen on sites including AOL, and

A primary goal of the alliance will be to expand American Express card acceptance to all AOL Time Warner subscription services, including AOL, Time Warner Cable and Time Inc. magazines. In addition, the companies will work to build spending on AOL Time Warner properties using the American Express card.

AOL Time Warner also will join American Express Membership Rewards, which has more than 9 million members. Enrolled card members will be able to redeem points for AOL Time Warner goods and services, beginning with magazine subscriptions.

American Express also announced yesterday that it has joined the Mobey Forum, a consortium of banks and cell phone makers who intend to set up global rules for mobile commerce.

The Mobey Forum was set up by 10 European banks and Europe's largest mobile phone makers in May 2000, and has since been backed by other banks and international technology service providers.

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here