American Airlines e-mail alerts end of Kayak partnership

Share this content:

A recent e-mail from American Airlines has alerted customers to the end of its relationship with Kayak and its subsidiary SideStep, both metasearch engines.


The e-mail read: “As a valued customer who has booked an American Airlines ticket through or over the past year, we would like to inform you that American Airlines fares are no longer being displayed on these sites.” It added that consumers ”may still find our content through many other metasearch engines for purchase through our award-winning Web site,”


Most American Airlines e-mails are either promotional or retentive. The airline sends weekly and monthly e-mails with low fare alerts and mileage updates. American Airlines did not return calls regarding this e-mail.


Kayak was unhappy to hear about the e-mail. “We were very disappointed to learn that they sent that e-mail,” said Kellie Pelletier, VP of communications at Kayak. “We terminated the partnership because American didn't agree to our terms. We offer our consumers a choice between airlines and online travel agents and online all fares from various sites against each other to give the consumers the best choice.”


Kayak has been ranked in the top 1,000 visited Web sites, according to Alexa. It and other metasearch engines send user requests to other search engines or databases, and then arrange results either into a single list or according to source.


The American Airlines e-mail also pushed loyalty, assuring customers that fares could still be purchased through and giving recipients incentives to book on their site to receive bonus miles.


Tickets already purchased on Kayak and Sidestep remain valid for customers traveling on American.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above