AMD hires former Dell Services CMO

Share this content:
Collette LaForce, SVP and CMO of AMD
Collette LaForce, SVP and CMO of AMD

Semiconductor manufacturer Advanced Micro Devices, Inc. (AMD) announced May 4 the appointment of Collette LaForce as SVP and CMO, effective May 14. LaForce will replace Nigel Dessau, AMD's former CMO, who left the company Dec. 2011. 

“She will be responsible for reshaping AMD's global marketing efforts, amplifying the company's voice and helping to position the business for growth,” says AMD's senior manager of corporate public relations Mike Silverman. 

LaForce arrives from Dell, where she served as global VP and CMO of the Dell Services business unit. Prior to joining Dell, LaForce spent nearly a decade in Silicon Valley in marketing and communications leadership roles, serving as VP and head of global marketing at SGI (formerly Rackable Systems); director of marketing at Lightspeed Venture Partners; director of brand and image campaigns at Xpedior Inc.; and marketing & communications manager in the office of the CEO at Accenture.

LaForce will report to Rory Read, AMD's President and CEO. 

In their search, AMD used a recruiter to review both internal and external candidates. 

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here