E-Mails Privacy Policy Revision to Customers

Share this content:
Online retailing giant, Seattle, said yesterday that it had revised its privacy policy and was letting millions of its customers know via e-mail.

A prepared statement by founder/CEO Jeff Bezos said the company's present activities as well as possible future endeavors were taken into account when the changes to the privacy policy were made.

Posted in the privacy policy on Amazon's Web site are details about what personal information the company gathers and how it will be used. The company also explains cookies and how consumers can disable being tracked.

"However, cookies allow you to take full advantage of some of's coolest features, and we recommend that you leave them turned on," the privacy statement says.

Amazon also says it sends offers to selected groups of its customers on behalf of other businesses but it does not give out anyone's name or address, and it tells consumers who aren't interested how to be taken off the list.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above