Buys 46% of

Share this content:
Web bookseller and Internet commerce bellwether Inc. broadened its product base by buying 46 percent of, a start-up online drugstore whose e-commerce site went live Feb. 25., Redmond, WA, sells more than 15,000 brand-name healthcare products through and features an online pharmacy as well. Peter Neupert, president/CEO of the Redmond, WA, company, formerly held a senior executive post at neighboring software giant Microsoft Corp. Amazon did not disclose terms of the deal. The Seattle company has had abundant capital on hand since raising $1.25 billion in a junk bond offering in late January.

Following the announcement, securities firm BancBoston Robertson Stephens raised its recommendation on Amazon stock to a strong buy rating from a buy rating.

"The investment in represents Amazon's first move into an exciting new product category and demonstrates its ability to secure new tenants," said Keith Benjamin, Robertson Stephens' managing director and senior Internet analyst. employs licensed pharmacists who can give consumers advice over the phone, and the company will send intermittent e-mails reminding customers to restock on their regularly used drugs. struck a deal to be the dominant online drugstore sponsor on Excite Inc.'s portal and the company arranged banner ads on Yahoo! Inc.'s health-related site. Drugstore said it will be a "key pharmacy partner" in America Online Inc.'s health area.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here