Amazon Opens Software-Licensing Center

Share this content:
Amazon.com Inc. yesterday introduced a software-licensing center in its software section, targeting small- to medium-size and home businesses.


Customers can buy licenses for each individual user rather than buying several copies of software packages.


Retailing at amazon.com/licensing, the license gives the customer the legal right to use the purchased software package.


License Online Inc. will supply the volume software licensing technology for Amazon's software licensing center. Consumers exit the Amazon site for licenseonline.com once they start the process of placing an order for a software license.


Software licenses on sale cover products from Microsoft Corp., McAfee, Computer Associates and Symantec.


Microsoft has used this opportunity to promote its new Office XP software. The first 500 customers that buy Office XP licenses will receive a free Visioneer OneTouch 5300 USB scanner from Microsoft.


According to Amazon, small- to medium-size businesses this year will account for $2 billion in open-license software purchases. This is projected to grow 48 percent from last year.


The sale of licensed software is yet another Amazon initiative to hasten its dash to profitability -- a key expectation now from an impatient Wall Street.


Earlier this month, Amazon said it would start selling personal computers in the second half of the year. It will start a bookstore category targeting schools and institutions in an attempt to decrease its reliance on sales to consumers.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above