Amazon Is Opening a Grocery Store with No Checkout Lines

Share this content:

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Image Source: Amazon.com
Image Source: Amazon.com

Dubbed Amazon Go, this Seattle-based store lets shoppers get in and out quickly by purchasing products through their Amazon Prime account.

Amazon Go is an 1,800-square-foot grocery store located at 2131 7th Ave in Seattle. The store has no checkout lines, using instead a complex system of camera vision and machine learning Amazon dubs its Just Walk Out technology.

Essentially, customers pass through a turnstile that scans their phone for their Amazon Prime account to both enter and leave the store. Customers shop around the store as they would at any other, except when they are done they simply leave. The Just Walk Out technology tracks customers as they shop, adding and removing items from their invisible virtual cart as they go.

Amazon Go is currently in beta at its Seattle location, with plans to open to the public in early 2017.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above