Alpha Media selects Steak to manage paid search for Maxim, Blender

Share this content:

Alpha Media Group has selected Steak to manage its paid search marketing campaigns for the men's lifestyle magazine Maxim and the music magazine Blender.

“We're delighted because they're two great publications,” said Chrysi Philalithes, launch managing director, Steak New York. Previously, the paid search campaigns for these titles were managed in-house, she said.

According to Steak, Mark Schwartz, the search agency's new VP of business development, closed the combined Maxim and Blender deal.

The two magazine titles, which are owned by the Alpha Media Group, have a combined readership of 15 million, according to Steak. Maxim Digital also has five million unique visitors each month, the agency said.

Publishers, in general, have been using search to drive new traffic to relevant stories and topics, Philalithes said. Publishers are increasingly embracing search, she added.

The Alpha Media Group did not respond to a request for comment by press time.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above