Allurent’s Chief Architect Describes His Products

Share this content:
Who better to talk to about the new features of an eCommerce suite than the chief architect who designed them? At the opening exhibit hall session of shop.org's FirstLook in Florida, I had the pleasure of speaking with, and getting a product demonstration from, Joe Berkowitz, chief architect of the Cambridge, Massachusetts company Allurent's Rich Commerce Suite.

As Mr. Berkowitz described it, the suite is a set of modular products that deliver an improved shopping experience. Customers can see different styles and colors of the products they're interested in, for instance, and enjoy a number of other consumer interaction features. They can also look at what they've got in their shopping cart and/or complete their transaction without page abandonment. For their part, merchants can set up their own uses with the Allurent tool set.

Allurent Detail, Inline Cart, Checkout Display, Navigation and Video modules are all immediately available. Mr. Berkowitz promises that additional modules will be released throughout 2007.

-- Posted by Adrian Courtenay

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here