Allstate's CMO resigns

Share this content:

Mark LaNeve, the CMO of Allstate, has resigned for “personal reasons,” Paul Marrone, Allstate's director of media relations and issue management, confirmed to Direct Marketing News. LaNeve was responsible for the insurance provider's “Mayhem” advertising campaign.

Marrone said that the roadmap for Allstate's marketing strategy will not be affected by LaNeve's departure. “There will be no change,” Marrone said. “As [Allstate CEO] Tom Wilson stated yesterday, we have a strong leadership team and our strategy will remain consistent, focused on providing differentiated products and services.”

Marrone also stated that “in the interim,” Lisa Cochrane, Allstate's SVP of marketing, who had previously reported to LaNeve, will report directly to Wilson.

LaNeve joined Allstate in 2009 from GM, where as VP of sales, service and marketing he oversaw branding and sales efforts for eight GM brands. At Allstate, where his full title was CMO and senior EVP of agency operations, LaNeve spearheaded Allstate's “Mayhem” campaign, featuring actor Dean Winters. The campaign was designed as a corollary for the more-staid TV spots featuring actor Dennis Haysbert. LaNeve worked alongside advertising firm Leo Burnett in Chicago, which has been Allstate's agency of record since 1957.  

LaNeve's resignation, which he told the Chicago Tribune was due to complications involving his twin autistic sons, comes at a time of fierce competition within the insurance industry. In recent years, insurance providers have been bolstering their marketing campaigns by expanding into new channels.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above