Alloy Buys S.A. Events & Promotions Group

Share this content:
Alloy Inc., New York, a direct marketing services company targeting Generation Y, yesterday said that it acquired the assets of Student Advantage's Events and Promotions business division for $6.5 million in cash and future performance-based considerations.


Student Advantage Inc., Boston, is an integrated media and commerce company focused on the higher education market.


Alloy's media and marketing unit, 360Youth, will promote CollegeClub, the Student Advantage membership and the SA Cash stored value card online and offline through print and outdoor media.


Alloy chairman/CEO Matt Diamond said that Student Advantage's Events and Promotions business should add about $5 million in revenue, $700,000 in earnings before interest, taxes, depreciation and amortization and $500,000 in earnings before taxes and amortization to Alloy over the next 12 months.


"Combining forces with Alloy allows Student Advantage to further increase its focus on its high-growth, high-margin transaction-based businesses," said Raymond V. Sozzi Jr., Student Advantage chairman/president/CEO, "while leveraging the strength of Alloy's marketing and media reach to the next generation of Student Advantage customers."


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above