ALC Wins Office Suppliers' Files

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American List Counsel said yesterday that it was awarded list management of the OfficeMax and Reliable Office Supplies mail-order and online-buyer files.


The OfficeMax list has 2.6 million last-12-month mail-order and online buyers and a universe of 2.8 million. The file is selectable by recency, geography, gender, dollar, home address, business address, multibuyers, number of employees, job function/title, product, maximum per company and telephone number. Base price is $105/M.


The Reliable Office Supplies list has 310,000 last-12-month mail-order and online buyers and a universe of 1.8 million. This file also is selectable by recency, geography, gender, dollar, home address, business address, multibuyers, number of employees, job function/title, product, maximum per company and telephone number. Base price is $105/M.


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