ALC Wins Northern Tool Blow-ins

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American List Counsel, Princeton, NJ, was awarded management of three catalog blow-in programs from Northern Tool & Equipment Co. through its ALC/Insert Media division. Northern Tool & Equipment buyers purchase items such as power tools, engines and generators. They are 90 percent male and have an average age of 50.

Northern Tool & Equipment Consumer Catalog offers 29.8 million insert opportunities annually. The program costs $32/M.

Northern Tool & Equipment Business Catalog consists of 20.6 million blow-ins yearly. Base price is $32/M.

Northern Tool & Equipment Consumer Automotive has 1 million inserts available annually. The program costs $32/M.


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