ALC Wins American Baby List Properties

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American List Counsel, Princeton, NJ, announced its appointment yesterday as list manager for the American Baby magazine subscriber and Web registrant files from Meredith Corp.

The American Baby magazine file contains 1.7 million subscribers. They are 100 percent female with a median age of 30 and median household income of $43,196. Subscribers pay an average of $13.97 annually to receive the magazine.

Selections on the file include geography, recency, birth month, age of children, age of subscriber, household income, change of address, paid and source. Base price is $95/M.

The other American Baby files now available through ALC include American Baby Spanish-Speaking New Moms with 44,500 names; Opt-in E-Mail Addresses with 960,000 names; American Baby Pre-Natal with 294,000 names and an enhanced database of 1.7 million names.


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