ALC Offers New ADVO Segments

Share this content:
American List Counsel, Princeton, NJ, announced the availability yesterday of four new segments on the ADVO Advantage Residential Database of 127 million U.S. households.

ADVO Advantage Hispanics has 1.4 million Hispanic households; ADVO Advantage African Americans consists of 2.9 million African-American households; ADVO Advantage Affluent Elite has 1.2 million households with annual incomes exceeding $100,000; and ADVO Advantage Seniors consists of 1.1 million households with occupants age 55+.

Base prices for each of these segments are $25/M.

The ADVO data are maintained in Enhanced Carrier Route Walk Sequence, allowing mailers to receive maximum postal discounts. Mailers can target by SCF, ZIP code and carrier route levels.

The ADVO database reaches more than 98 percent of U.S. residences and is updated monthly through postal service data and ADVO's proprietary Advanced Address Monitoring System.

ALC took management of ADVO's residential data in July and its business data late last month. It is also responsible for renting the data to other companies looking to resell it on behalf of ADVO. ADVO list data also can be accessed at


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above