ALC Offers New ADVO Segments

Share this content:
American List Counsel, Princeton, NJ, announced the availability yesterday of four new segments on the ADVO Advantage Residential Database of 127 million U.S. households.


ADVO Advantage Hispanics has 1.4 million Hispanic households; ADVO Advantage African Americans consists of 2.9 million African-American households; ADVO Advantage Affluent Elite has 1.2 million households with annual incomes exceeding $100,000; and ADVO Advantage Seniors consists of 1.1 million households with occupants age 55+.


Base prices for each of these segments are $25/M.


The ADVO data are maintained in Enhanced Carrier Route Walk Sequence, allowing mailers to receive maximum postal discounts. Mailers can target by SCF, ZIP code and carrier route levels.


The ADVO database reaches more than 98 percent of U.S. residences and is updated monthly through postal service data and ADVO's proprietary Advanced Address Monitoring System.


ALC took management of ADVO's residential data in July and its business data late last month. It is also responsible for renting the data to other companies looking to resell it on behalf of ADVO. ADVO list data also can be accessed at www.advolists.com.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here