ALC Offers BusinessWeek Bind-Ins

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American List Counsel, Princeton, NJ, announced its management yesterday of the new-to-market BusinessWeek Bind-In Program.


The program consists of 50 million subscription copies of the magazine mailed yearly.


BusinessWeek subscribers are 85 percent male with an average age of 48 and average income of $233,000. The average annual subscription rate is $54.95.


The price for the program is $30/M.


ALC suggests it for marketers offering insurance, financial services, office equipment, mobile technology, gifts and other products and services targeted to affluent professionals.


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