ALC of NY Named List Manager, Broker for Current Inc.

Share this content:
ALC of New York LLC announced its appointment yesterday, as exclusive list manager and broker for the Current Inc. catalog files effective June 1.

Current is a direct marketer of greeting cards, wrapping paper, holiday items, children's products, kitchen accessories, stationery and other general merchandise and paper products.

The Current Catalog Buyers Masterfile consists of 1.1 million last 12-month buyers and has average monthly hotlines of over 100,000 names. Among the other Current files are the enhanced file, business buyers, teachers and online buyers.

ALC of NY plans to expand list usage on the Current files into several non-catalog markets, according to the firm.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above