ALC of NY Gains Fourth Hanover Direct File

Share this content:
ALC of New York LLC yesterday announced its appointment as list manager of the International Male list and alternative media programs, which will bring its number of Hanover Direct-managed properties to four when it takes over the files Feb. 15.


While the primary file it will take over is the International Male catalog buyers list, it will also handle the lists for spinoff books Undergear and Great Finds as well as the package insert and blow-in programs.


ALC of New York already provides management for Hanover titles Gump's, The Company Store and Kitchen & Home.


Counts, usage and further information on the International Male files will be available through ALC of New York when it assumes management next week.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above