ALC of NY Gains Fourth Hanover Direct File

Share this content:
ALC of New York LLC yesterday announced its appointment as list manager of the International Male list and alternative media programs, which will bring its number of Hanover Direct-managed properties to four when it takes over the files Feb. 15.


While the primary file it will take over is the International Male catalog buyers list, it will also handle the lists for spinoff books Undergear and Great Finds as well as the package insert and blow-in programs.


ALC of New York already provides management for Hanover titles Gump's, The Company Store and Kitchen & Home.


Counts, usage and further information on the International Male files will be available through ALC of New York when it assumes management next week.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here