ALC of NY Gains Fourth Hanover Direct File

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ALC of New York LLC yesterday announced its appointment as list manager of the International Male list and alternative media programs, which will bring its number of Hanover Direct-managed properties to four when it takes over the files Feb. 15.

While the primary file it will take over is the International Male catalog buyers list, it will also handle the lists for spinoff books Undergear and Great Finds as well as the package insert and blow-in programs.

ALC of New York already provides management for Hanover titles Gump's, The Company Store and Kitchen & Home.

Counts, usage and further information on the International Male files will be available through ALC of New York when it assumes management next week.

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