ALC of NY Forms I-Media Division
Executive vice president Brian DeLaite is in charge of the new division.
"Insert media is firmly back on the industry's radar screen. It continues to be a viable, cost-effective means of reaching the mail-order-hungry masses," Andy Ostroy, CEO of ALC of New York, said in a statement.
ALC of New York handles insert programs for mailers such as Ross-Simons, One Step Ahead, Hammacher Schlemmer, Home Trends, Smith & Hawken and The Wine Enthusiast.