ALC Gains Zones Files

Share this content:
American List Counsel said yesterday that it has been named list manager for Zones Inc., a multichannel reseller of IT products and services.


The Zones Master File includes more 287,600 24-month buyers. ALC, Princeton, NJ, already manages Zones' alternative media properties.


Zones buyers hold technical and management-level positions in fast-growing small and medium-sized businesses who purchase a broad offering of IT-based services and Macintosh products. They spend an average of more than $500 on technology products and make two to five purchases a year through Zones' catalogs or Web sites. The buyers are 74 percent male.


Other files include MacZone, Zones-IT, Wireless and SOHO Professionals, Graphic Designers and Desktop Publishers and Developer Zone


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here