ALC Gains Neiman Retail File, Idea Art Inserts

Share this content:
American List Counsel, Princeton, NJ, announced the first-time availability yesterday of the Neiman Marcus Retail Store Buyers file through its list management division.

This file contains 650,000 retail buyers and has an average sale purchase of $150. The file is 80 percent female, and buyers have average incomes of $125,000. Selections include geography, recency, dollar, multi-buyer, credit card and product. Base price on the file is $100/M.

Also new to ALC's management are the Idea Art catalog blow-in and package insert programs.

Idea Art catalog customers buy promotional paper products such as letterhead, postcards, brochures and invitations. The catalog blow-in program consists of 7.5 million annually and has a price of $30/M. The package insert program consists of 89,500 annual packages and costs $60/M.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above