ALC Forms Media Management Division

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American List Counsel, Princeton, NJ, launched a media management division yesterday that will specialize in package inserts, blow-ins, ride-alongs, co-ops, statement stuffers and other programs.

"With our recent acquisition of Max Direct, we welcome a significant volume of alternative media business," Fran Green, president of ALC Data Management, said in a statement. "The business environment is ripe for a new approach to generating auxiliary revenue streams from customer data and interactions. Our new media management group will seek new ways to monetize these opportunities beyond the typical programs on the market."

Laurie Deluca was named director of the division. ALC Media Management's clients include Alloy, Current, Golfsmith, Heartland, Northern Tool & Equipment, Sportsman's Guide, Taylor Gifts and U.S. News & World Report.

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