ALC Distributes Harte-Hanks' CI TechTarget

Share this content:
American List Counsel, Princeton, NJ, was selected last week by Harte-Hanks Market Intelligence, La Jolla, CA, to act as list manager of the Central Intelligence TechTarget file, which is derived from the CI Technology Database of over 2 million functional decision-making contacts worldwide.


"It's really the only file that offers comprehensive coverage of technologically oriented companies," said Missy Root, vice president, list management at ALC. The database differs from other compiled files on the market in that the information is 100 percent telephone-verified, Root added.


CI TechTarget has never before been available to direct marketers as a traditional list rental file. It has been segmented into the following eight subsets to enable mailers to target specific areas:


• Fortune 1000 Corporate Power Contacts -- more than 168,000 names;


• Human Resource Executives -- more than 113,000 names;


• I-Business Executives -- more than 211,000 names;


• IT Decision-Makers -- more than 539,000 names;


• Business Management Executives -- more than 480,000 names;


• Small/Mid-Size Business Executives -- more than 370,000 names;


• Women Tech Executives -- more than 214,000 names.


Additional selects on all of the above subsets include geography, gender, job function, employee size, operating systems and programming languages.


Counts and other additional information can be obtained through ALC.


The file is maintained by Applied Information Group, Kenilworth, NJ, and will be updated quarterly.


Harte-Hanks Market Intelligence was acquired by Harte-Hanks Inc., San Antonio, in 1999. It was formerly known as Ziff-Davis Market Intelligence.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above