ALC, Alloy Partner on Gen Y Database

Share this content:
American List Counsel and Alloy Inc. yesterday announced the launch of the 12 million-name 360 Youth Generation Y Database.

The data comes from 360 Youth, the media and marketing arm of Alloy Inc., which reaches Generation Y's 10- to 24-year-olds with catalogs such as Alloy, Girlfriends LA and CCS.

Alloy and Girlfriends LA target Gen Y females with trendy clothes and accessories while the CCS skateboard and snowboard apparel and equipment catalog goes after their male counterparts.

Alloy, New York, selected ALC to manage the database, which includes Gen Y consumers and their parents.

Selections on the database include geography, recency, dollar, parent's name, gender of child, age of child, household income, dwelling type, lifestyle selects and product categories.

The base price for the database is $95/M. ALC recommends it for offers including brand-name clothing and accessories; comics and collectibles; computers; gaming equipment; Internet services; personal electronics; music and movies; progressive fundraising appeals; school supplies and study aids; spring and summer break travel; teen lifestyle publications; extreme sports equipment and college information.

Princeton, NJ-based ALC also was named manager for the 360 Youth Package Insert Program, which is projected to mail more than 1.2 million inserts this year.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above