AKQA Search launches

Share this content:

AKQA, a digital-marketing agency, has announced the launch of a new business unit called AKQA Search.

“We've always done search, but as a digitally focused agency, we really want to make sure we have all the assets and technologies that make us as effective as possible,” said Scott Symonds, executive media director at AKQA.

In August of 2007, AKQA acquired SearchRev, a search marketing firm and technology provider. “The idea of AKQA Search is really to more closely integrate [SearchRev's] performance technology with a strategic service and integration with other aspects of the campaign,” Symonds said. SearchRev will remain a standalone brand, he added.

The AKQA Search business unit will be based in San Francisco with five additional staff members in the New York office, Symonds said.

Scott Linzer, director of search marketing at AKQA, will head the new unit, which officially launched last week. Before joining AKQA in January, Linzer worked at Universal McCann as director of search marketing and before that, he was the director of media at iCrossing.

Symonds said that he hoped that as many as ten people, including employees from both AKQA and SearchRev, as well as some new hires, will work under Linzer in the near future.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here