Airline to Test Tray Table Ads

Share this content:
Some marketers will have a captive audience for their advertisements starting Dec. 15 when America West airlines begins testing tray table ads on its flights.

The concept came about through the Tempe, AZ-based airline's partnership with SkyMedia International, Las Vegas, the firms said in an announcement this week.

So far, Mercedes-Benz USA, Bank of America and The History Channel have signed on to test the medium. The first ads appear Dec. 15. Only one advertiser may appear per plane.

According to SkyMedia, America West will be the first U.S. airline to launch tray table ads.

"With an average domestic flight time of 2.5 hours, our advertisers will be able to achieve a level of penetration, impact and recall unmatched by virtually any other medium," Nick Pajic, president of SkyMedia International, said in a statement.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above