Air Force Reserve Picks PRC for Inbound

Share this content:
Teleservices provider Precision Response Corp. has won a multi-year contract to provide inbound telephone support for the U.S. Air Force Reserve's direct response recruitment advertising campaigns, the company said yesterday.

PRC, Fort Lauderdale, FL, will provide agents from its 1,500-employee call center in Miami to service the contract. The value of the agreement was not disclosed.

TMP Worldwide, the recruitment advertising firm hired by the Air Force Reserve to help lead its direct response recruitment efforts, selected PRC for the contract. PRC's telephone agents will handle inbound response, gather information from potential recruits and forward that information to the reserve's regional recruiters.

PRC also will provide its customized customer relationship management technology to the Air Force Reserve.

PRC also provides help desk and technical support to the U.S. Army's Army University Access Online Program, an online education program for soldiers. Other PRC clients include American Express, AT&T, British Airways, DirectTV, FedEx and


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above