AIM to Kick Off E-Commerce Campaign

Share this content:
The Association for Interactive Media is giving merchants and marketers three extra weeks this year to promote e-commerce confidence.

AIM yesterday reported that the association and its partners, including AltaVista, will launch their campaign Nov. 6.

The main goal of the consumer-oriented site, which was not up yesterday evening, is to promote confidence in e-commerce. It will serve as an educational tool by informing consumers about customer service issues, promoting the advantages of online shopping and offering consumer tips on how to protect online privacy.

AIM members will populate the program with product offers in up to 10 categories on the site., a similar attempt launched last holiday season, included 75 merchant partners and drew more than 600,000 impressions between Thanksgiving and Dec. 25.

You have until Wednesday, December 7 to get your entries in. Learn more here.

Loading links....

Next Article in Marketing Strategy

Follow us on Twitter @dmnews

Latest Jobs: