AIM Names Noonan Executive Director

Share this content:
The Association for Interactive Marketing, a subsidiary of the Direct Marketing Association, yesterday named Kevin Noonan executive director.


He will oversee AIM operations effective Nov. 4. AIM has more than 300 member companies.


Noonan has more than 12 years of media, Internet and e-commerce experience. He served as group vice president of the Internet and media research area at The Yankee Group. He led research for Internet marketing strategies, mobile commerce strategies, media and entertainment strategies and multichannel retail strategies.


He was a founding member of Nielsen Media Research Interactive Services Division and held several sales positions at Forefront Technologies, @plan Inc. and Bell Canada Enterprises.


"We are making membership growth a major activity this year," said Michael Faulkner, DMA senior vice president of segments and affiliates. "We have set a goal to grow AIM membership by 100 new members by July 30, 2003. He will make sales calls and demonstrate the value of AIM membership to the Internet marketing community. Potential prospects include companies doing business on the Internet that you wouldn't think of as Internet marketing companies."


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above