AHA Program Seeks to Reduce Health Risks

Share this content:
The American Heart Association, Dallas, launched a health management program last week that aims to help people reduce the risk of heart attacks and strokes via Internet-based communication tools.


The program, One of a Kind, hopes to offer Internet users online tools such as targeted e-mail, tailored Web sites and Web magazines.


MicroMass, Cary, NC, developed the program -- www.onelife.americanheart.org -- and will manage the technological end of the process.


"The techniques behind tailoring and personalization are really going to help market this," said Bill Dukes, chief creative officer at MicroMass. "It's much easier to navigate once you're in the site."


Representatives from the American Heart Association were not available for comment.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here