Agency friends spin to win office swag and aid charity

Share this content:
Marcus Thomas invited friends to play a digital giveaway gam using an actual wheel of fortune
Marcus Thomas invited friends to play a digital giveaway gam using an actual wheel of fortune

The Offer: In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund. Friends of the agency were invited to spin the “Wheel of Holiday Destiny,” an actual wheel of fortune, five feet in diameter, which was manned live by a wacky Marcus Thomas junior art director named Roger McMullen.

The Data: The agency sent 1,500 email invites to friends offering them the chance to take part in the digital giveaway game. There were 1,500 gifts available, which fell into three categories: client swag, such as a case of Ovaltine; what the agency called “collected, once-hip agency decorabilia,” such as “a bobble-head of the pre-meltdown Charlie Sheen;” and $10, $20 or $100 donations made to the Akron Children's Hospital on behalf of the spinner. The game raised $5,000 for the hospital.

The Channel: The online event ran for five hours a day over three days in December. The live feed (Holiday. marcusthomasllc.com) could only be viewed during that time. Invitees communicated through a dedicated Twitter feed (@MTHolidayCard) using the hashtag #WheelOfHolidayDestiny.

The Creative: During lulls between spins, McMullen — dressed in a green blazer, Santa hat and bright red holiday sweater emblazoned with snowmen appliqués — was given different tasks to entertain the viewers, including attempting to knit a scarf, learning to dance and engaging in a dart battle with a PR intern stationed off-screen.

The Verdict:

Paul Notzold is senior creative director at Aspen Marketing Services, a marketing agency services division of Epsilon. He specializes in the mobile and interactive design and has done work for TIME, the 2008 Obama campaign, Merck, Rogaine, Neutrogena and others.

The description of doing a virtual “spin of the wheel” is appealing. Though the execution feels a little clunky to sit around and watch just for office swag.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above