AfterMarket, Love Doc Light Agents Fire

Share this content:
Inbound telephone agents for The AfterMarket Co., working on an infomercial campaign for a study guide to the art of love, are getting personal with the product they promote, as well as with the callers buying it, the teleservices agency said yesterday.

Phoenix-based AfterMarket encouraged its agents who were taking sales calls in response to infomercials for Ellen Kreidman's "Light Your Fire," a series of audio programs on improving personal relationships, to use the product. Doing so allowed them to share personal experiences with callers, the teleservices agency said.

Kreidman's audio program launched for the first time via infomercials in 1985. The product includes 12 audiocassettes or compact discs split into two groups, "Light His Fire" and "Light Her Fire," along with a study guide and a video.

Dedicated phone numbers are displayed during infomercials for the product to ensure that when consumers call they always reach one of the specially trained agents at AfterMarket's call center. Kreidman personally helps to train the agents about the product.

She initially trained a test group of agents and later returned to train more, AfterMarket said. A third training session has since been scheduled.

Results of the campaign were not released.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above