Aegon Expands Teleservices Contract With RMH

Share this content:
RMH Teleservices has won an expanded contract with Aegon Direct Marketing Services and will invest $5.2 million this year in its call centers to handle increased workload, the teleservices agency said last week.

The added work will be performed at RMH's call centers in the United States and Canada. RMH will invest money in hiring and training new agents, adding senior management and licensing additional insurance agents.

Aegon Direct Marketing is a division of Aegon, a worldwide insurance group, which derives 90 percent of its core business from life insurance, pension, savings and investment products. Aegon's direct marketing division recently expanded with its purchase of J.C. Penney's direct marketing division in June 2001.

RMH, Bryn Mawr, PA, has been doing business with Aegon Direct Marketing for 18 years. Aegon represented approximately 10 percent, or $5.9 million, of RMH's revenues in the fiscal first quarter of 2002, which ended Dec. 31.

Further information about the nature of the work RMH will perform for Aegon Direct Marketing was not disclosed. Earlier this month, Aegon ceased receiving outbound telemarketing services in North America from ICT Group, which said it was seeking other clients in order to diversify its client base.

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here