ADVO Strikes 11 More Newspaper FSI Alliances

Share this content:
ADVO Inc., Windsor, CT, announced the expansion yesterday of its free-standing insert alliances with the addition of 11 new newspaper partners in Northern California.


The newspapers include three Knight Ridder titles and eight from MediaNews Group's Alameda Newspaper Group.


Through the alliances, the newspapers will merge their current advertising inserts with ADVO's ShopWise FSI package. Consumers who subscribe to the newspapers will receive the FSIs on top of their Tuesday paper. Non-subscribers in the area will continue to receive ShopWise inserts in their mailboxes on Mondays.


The new FSI programs begin in February, except for one that starts in June.


The participating titles are Knight Ridder's San Jose Mercury News, Contra Costa newspapers and The Monterey County Herald as well as MediaNews Group's Oakland Tribune, Alameda Times-Star, Daily Review (Hayward), Argus (Fremont), Tri-Valley Herald (Alameda, Contra Costa and San Joaquin counties), San Mateo County Times, Marin Independent Journal and Vallejo Times Herald.


ADVO now has 29 newspaper alliances nationwide.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here