Advertisers See Decreases in Employment While Those in Data See Upticks

Share this content:

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Advertisers may need to start polishing up their resumes. According to seasonally adjusted data released by the Bureau of Labor Statistics, the number of employees on nonfarm payroll in advertising and related services dropped from 490,500 in May 2016 to 489,300 in May 2017. That's a loss of 1,200 employees. What's more, there was a decrease of 2,900 employees in this sector from April to May alone.

Those in the data processing, hosting, and related services, however, appear to be in higher demand. According to the aforementioned report, the number of employees on nonfarm payroll in these verticals increased from 297,900 in May 2016 to 302,100 in May 2017 (accounting for seasonal adjustment). That's an increase of 4,200 employees. The industry also saw an increase of 1,000 employees from April to May.

There's been a lot of conversation about technology replacing human jobs. Last year, for instance, research and advisory firm Forrester released a report forecasting that cognitive technologies like machine learning and automation will replace 7% of U.S. jobs by 2025. Although, it should be noted that the Bureau of Labor Statistics report doesn't cite causes of change in employment.

Nevertheless, the demand for data professionals cannot be ignored.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above