Ad:tech Owner Buys iMedia Communications

Share this content:
Dmg world media, a wholly owned unit of British media giant Daily Mail and General Trust PLC, further consolidated its hold on the interactive marketing trade show and media businesses in the United States with the purchase of iMedia Communications.

The deal comes eight months after dmg bought ad:tech, an interactive advertising and marketing franchise and a dot-com heyday survivor with trade shows in New York, San Francisco, Chicago, London and Shanghai.

Financial terms of the iMedia deal were not disclosed. The iMedia franchise covers the iMedia Summits, Web site and newsletters. IMedia founder Rick Parkhill will continue as CEO.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above