ad:tech gets mobile

Share this content:
People have been talking about mobile for the past few years, but it seems like there has been a lot more action taking place in the past few months. At ad:tech this year I noticed a lot more mobile vendors exhibiting and a number of panels dedicated exclusively to this medium. At this morning’s panel “What can mobile do for you? A Mobile Marketing Primer,” Chris Murphy, director of digital marketing at adidas USA shared some of his experiences  using the mobile device to promote his brand and to sell shoes. The mobile device is key to a young audience,  and it seems like more and more marketers are doing it. I had a call this morning with McDonald's on the very topic.
And while it is not new, it was good to see some mobile players on the show floor yesterday –the MMA, Mobile Messenger and mobileStorm touting best practices and mobile marketing platforms. For anyone looking for the low down in mobile marketing (excuse my self promotion), check out my special feature on mobile in this week’s issue of DMNews.
http://www.dmnews.com/Mobile-rising/article/108808/

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here