Adrea Rubin managing new Spanish-speaking mover file

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Adrea Rubin Management is now managing Vamos, a new source for Hispanic and Spanish-speaking new movers.

The file is comprised of 316,980 new Spanish-speaking movers at a base price of $75/M.

Vamos can be segmented into four groups based on the distance of the move, since long-distance movers have different needs from local movers and should be targeted for different types of offers.

Around-the-Corner movers are those who have moved within ZIP code.

Out-of-the-Neighborhood movers have moved outside of ZIP but within SCF.

Relocation Movers within State have moved outside of SCF but within state.

Relocation Movers out of State are movers who have moved out of state.

The Hispanic population is the fastest growing group in the United States.

According to Adrea Rubin Management, the Hispanic population will triple by 2050, making up 24 percent of the total U.S. population and representing a $600 billion market of brand-loyal consumers.

The source of this file is GLB-compliant C.O.A., information from credit grantors and telephone new connects overlaid with ethnic and language information.

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