Adrea Rubin managing Mothers Work file

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Mothers Work Inc., Philadelphia, has tapped Adrea Rubin Management Inc., New York, to again manage its prenatal, new parent and families with children mailing lists, including A Pea in the Pod, Motherhood, Maternity, Mimi Maternity and Destination Maternity brands.

The retailer reaches 6.3 million families with children.

The Mothers Work database may be useful to those who want to reach new and expanding families during this life stage with meaningful information, samples, coupons, marketing products, services and messages.

The Mothers Work hot list adds between 100,000 to 120,000 names monthly, Adrea Rubin said.


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