Adrea Rubin Collects 3 Insert Programs

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Adrea Rubin Management Inc. was named manager for three insert media programs, the New York company said yesterday.

The Paradise Galleries blow-in program offers 5.8 million insert opportunities for 2005 with a cost of $35/M. Paradise Galleries buyers purchase porcelain dolls and other collectibles. They are mostly female and have an average unit of sale of $60.

The Collections Etc. blow-in program has 4 million opportunities monthly and costs $35/M.

The Collections Etc. package insert program offers about 4 million inserts for 2005 and has a price of $60/M.

Collections Etc. buyers purchase low-price merchandise such as gift items, home décor and collectibles. They are 90 percent female and have an average order of $50.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


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