Adrea Rubin Adds Datarich Segments

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Adrea Rubin Management Inc., New York, announced seven new Datarich file segments. The Datarich files contain compiled data as well as credit, survey, census and mail-order buyer sourced data.


· Bookworm Master file has a universe of 4.7 million names including a 192,800-name one-month hotline.


· Elite Bookworms has a universe of 627,700 names with a 52,300-name one-month hotline.


· Car Talk has a universe of 4.4 million names with a 186,200-name one-month hotline.


· Ethnic Master file has a universe of 7.7 million names with a 450,000-name one-month hotline.


· Pet World has a universe of 3.5 million names with 1.4 million cat owners and 1.6 million dog owners. The one-month hotline count is 154,100.


· Sporting Chance has a universe of 4.4 million names with a 179,600-name one-month hotline.


· Young Adults Master file has a universe of 11.2 million names with a 468,100-name one-month hotline.


Selects on these files include geography, gender, age, income, homeowner, credit card, new mover and e-mail address. Base prices range from $55/M to $65/M.


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