Ad-supported video platform launches

Share this content:

Digital media and entertainment com­pany Betawave Corporation has released a syndicated, ad-supported video platform, BetawaveTV.

The Betawave portfolio, which focuses on kids and their moms, reaches more than 25 million unique users and consists mainly of independent gaming, entertainment, faith community and creative endeavor sites, including CartoonDollEmporium.com, GameGecko.com and Hallpass.com.

The TV platform has launched on several of those publishers' sites and currently has a reach of about 6 million unique users.

“Essentially, we collect really immersive independent sites,” explained Jim Moloshok, executive chairman of Betawave. “There's no way an advertising agency could have the time to meet with every site that has 1 million to 1.5 million uniques. But we roll those sites together and give the agency creative execution that can go across all of our sites, or give them a homepage takeover of a certain number of these sites, we're able to give them scale as well as efficiency.”

He went on to say that while the sites had compelling user engagement, many did not have relationships with content community, numerous engineers or an active broadband strategy because of their size. Betawave TV has a centralized Brightcove video infrastruc­ture, so it can re-skin video players to match the creative on the publisher's site. Oppor­tunities for advertisers also include pre- and post-roll video as well as overlays.

Moloshok hopes to reach 20 million unique users across the Betawave portfolio by the end of the year.

Betawave Corporation was previously called GoFish and was rebranded along with the launch of BetawaveTV.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here