Ad networks plus e-mail equals fiesta

Share this content:
If you launch an ad network, throw a party at ad:tech and people will notice. Both Datran Media and the Rubicon Project followed this rule and it seemed to work. Datran took the early road –dinner, shots of tequila and dirty jokes—and the Rubicon Project picked up the action with a post dining soiree –trapeze acts, a great DJ and more shots of tequila.

So what is all the celebrating about? For Datran Media it is the establishment of its new ad network division the Aperture Network, a predictive targeting  technology that combines transaction-based behavioral data and demographic data-- including e-mail data. This very much keeps in the theme of personalization that has been uttered throughout ad:tech.

The Rubicon Project is also trying to make online ads more personal with the launch of its new free ad server for Web site publishers. The new server is designed for publishers looking to manage multiple ad networks in one platform.

Interestingly, this firm was founded by Frank Addante, an early member of StrongMail, one of the sponsors of tonight’s party. It seems that the combination of e-mail and ad networks is something to drink tequila to…

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here