Ad Network Aptimus Buys Education Specialist High Voltage

Share this content:

Internet advertising network Aptimus Inc. bought High Voltage Interactive Inc., an online marketing firm focused on recruitment and enrollment offerings for the higher education market.

The deal boosts Aptimus' quality of distribution in the education category. Aptimus  paid $6 million in cash along with 200,000 shares of restricted stock.

"Generating quality edu leads is a highly complex discipline," said Mike
Mayor, senior vice president of strategic market development at Aptimus.
"High Voltage has the deep category knowledge and client relationships
while Aptimus has the quality distribution with its point-of-action

The High Voltage acquisition comes soon after Time Warner Inc.'s AOL selected Aptimus as its transactional ad partner. The online portal will implement Aptimus' point-of-action ad placement across its entire network.

High Voltage's sale comes within a week of hectic M&A activity involving online companies. Ecometry merged with GERS Retail in the e-commerce services space and J. L. Halsey bought ClickTracks Analytics and content management firm Hot Banana Software.

The High Voltage acquisition is expected to add at least $1 million to Aptimus' third-quarter sales and $2 million in the fourth quarter. Seventeen high Voltage employees will join Aptimus, with the staff moving from Sausalito, CA, to Aptimus' San Francisco office.

High Voltage has worked with clients like Kaplan University, ITT Technical Institute, Colorado Technical University Online, University of Phoenix and American InterContinental University.

Aptimus will now be able to grow its education lead generation initiatives and offer school-specific hosted Web sites, advertiser representation and lead follow-up programs.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above